What to look for when selecting an event management tool

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When it comes to choosing an event management tool, there’s no shortage of options. However, that’s not to say that all of your options are equal.

In this article, we’ll look at some things to consider when you’re selecting an event management tool.

First, determine the requirements of your event

Before you can start evaluating the different options available to you, it’s important to have a clear idea of what your event requires. For example, if you’re hosting a large event with thousands of attendees and hundreds of delegates, you’ll need a robust solution capable of dealing with large databases.

If your event has strict security requirements, your choice of event management tool should provide comprehensive data security features as well as integrated event security features.

Additionally, you’ll want to choose an event management tool that can seamlessly integrate all of these functions into a single, consolidated platform.

Having all your event and attendee information in one place will give you access to all the most pertinent information at a glance.

Opt for a tried-and-tested solution with a reputable track record

In most cases, the best measure of an event management tool is its track record. It’s best to seek out a provider who has been around for at least a few years, and who has some case studies, testimonials or client referrals that you can read up on to make sure that it provides the kind of functionality you’re looking for and that it’s been implemented successfully in the past.

Make sure you choose a tool that is user-friendly

Even if an event management tool is packed with the most cutting-edge features, it doesn’t do you much good if you don’t know how to use them. The ideal event management tool should feature a user-friendly interface that makes it easy for you to access the information you need, when you need it. When selecting prospective providers, look for product videos or demos that could give you an idea of how the software works in practice.

Choose an event management solution that supports customisation

It’s rare that you’ll find an event management tool that is perfectly suited to your needs right out of the box. To that end, it’s wise to select a tool that allows for extensive customisation. Your organisation’s branding and visual identity should be carried across the entire experience, starting with the registration process and extending through all the correspondence you have with guests, as well as the design and layout of the event itself.

Use an end-to-end event management tool for optimal results

If you’re going as far as selecting an event management tool, it makes sense to choose one that can handle every facet of your event from end to end.

Generally speaking, event management tools fall into two categories: single-solution tools and complete solutions.

Single-solution tools provide features for one specific facet of event management (registration and ticket sales, for example), but won’t be much help for the rest of your event’s requirements. Complete solutions, on the other hand, include functionality for every single requirement of your event.

Look for a provider that offers additional services and support

No matter how well you’ve planned your event and how powerful your event management software may be, you’re bound to run into challenges at one point or another. Choosing a provider who offers additional services (such as consultation about your event) and an effective support channel means you have a lifeline should you run into any problems while planning and managing your event. It also means you have access to software experts who can advise you on how to use your software to its full potential.

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