What TV and media providers should look for when selecting a Managed Service Provider

With so many organisations today depending on Internet connectivity for their core business, IT asset management has become as important as any other operational decision. And, as Managed Service Providers (MSPs) become an increasingly central part of service delivery in a variety of industries, it’s no longer sensible to partner with run-of-the-mill providers who are unable to support your core business offerings. As a matter of fact, forward-thinking business owners are seeking out MSP partners with a deep understanding of their industry, their needs and the value they offer to their clients.

The five traits that media providers should look for when selecting a Managed Service Provider (MSP)

Your MSP should understand your needs and your industry

Outsourcing your IT infrastructure to a managed service provider should give you the time and resources you need to focus on the core services of your business, and improve your service delivery as a result. If your MSP partner has a poor understanding of the industry you operate in, the specific needs of your business and the service you provide, there’s little hope of them being able to support your business adequately.

Make sure that the partner you’re considering has experience working with businesses in your industry, understands the nuances of the service you provide and can provide the value your users expect.

Opt for built-in, around-the-clock service and support

No matter how good the service your MSP provides, unexpected errors, downtime and service interruptions are bound to occur at some point. While it’s key to find a service provider who can guarantee as much uptime as possible, it’s equally important to partner with one who can ensure prompt service and around-the-clock access to support in case of emergency.

Make sure your MSP can handle end-to-end service delivery

There’s little sense in outsourcing your IT needs to a provider who can’t handle them all. Partnering with a Managed Service Provider should mean handing over the entirety of your core infrastructure so that you don’t have to risk hearing your service provider putting the blame on someone else when a serious technical issue occurs. Not only is it important to ensure a MSP partner can handle the entire implementation process, from planning, to migration, to management and optimisation, but that they can handle all your systems at the scale you require to deliver an acceptable level of service.

Always perform a background check

The best indication of the level of service you can expect from a Managed Service Provider is the clients they’ve previously worked with. Before you consider signing with a partner, make sure to do the necessary background checks to avoid nasty surprises down the line. Most reputable providers should offer case studies or client testimonials on their website, but it’s worth digging a little deeper and getting feedback from people with first-hand experience of their service.

Doing a background check on a prospective MSP partner doesn’t only help develop a clear idea of the service you can expect, it also indicates the type of clients they’ve worked with, and whether they would be a good fit for your business.

Continuous optimisation and the ability to scale are very important

As your business grows, its dependence on IT resources will grow too. Partnering with an MSP that can meet your needs as they change over time will go a long way towards mitigating capacity and resource issues, and ensure that you’re able to meet the evolving demands of your users. A good MSP should be able to advise when it’s time to consider provisioning more resources or increasing storage capacities, but they should also continuously look for ways to optimise your systems and reduce IT overheads on your behalf. Make sure when signing an SLA that some form of review and optimisation is built in to ensure you aren’t stuck with an obsolete service a few years down the line.

Are you looking for an MSP partner who understands the complexity of your industry and the needs of your customers? TERALINK Solutions has extensive experience providing managed services to linear TV and OTT providers across Europe. Find out more about outsourcing your IT infrastructure in our free ‘guide to in-house versus outsourced OTT management’.

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